WeChat Video Accounts Tightens Control on Livestreams by Public Equity Firms, Requiring Pre-application for Qualifications - Report

　　According to China Securities Journal, a number of public equity firms reflected recently that regulation of live broadcasting on WeChat Video Accounts has been tightened. There is now a risk that the firms' livestreams will be shut down if they do not have the relevant qualifications.

　　The staff of a public equity firm in South China revealed that the supplier of the live broadcast prompted the firm to apply for financial live broadcast qualifications in advance, as auditing of live broadcasts by Video Accounts has become more stringent. Still, the application process is not cumbersome and the waiting time is not long, with the process completed in basically in half a day.

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