＜Research＞UBS: PRADA (01913.HK) 1H Rev./Profit Beat; Positive Mkt Reaction Expected

　　PRADA (01913.HK) +2.950 (+5.468%) Short selling $9.88M; Ratio 15.106% 's 2Q24 total sales beat the market's and broker's estimates by 5% and 7% respectively, according to a recent UBS report. In 1H24, the company's GPM was 79.8%, lower than the market's and the broker's estimates of 80.3% and 80.4%. Its EBIT beat the market's and the broker's estimates by 4% and 6%, while its EBIT margin reached 22.6%, higher than the market's and the broker's estimates of 22.2% and 22.1% respectively.

　　UBS said PRADA's share price dived 18% from its peak in late May 2024 as shares of Greater China-listed consumer companies generally performed weakly, making it one of the biggest declines among European luxury names. UBS set its TP for PRADA at $73.5 with a Buy rating.

　　(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2024-07-30 16:25.)

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