Ever-Long Holdings Company (“Ever-Long”) is part of the Group and wholly owned by the Styland Holdings Limited (stock code: 00211.hk) (“the Group”).There is a number of licensed corporations holding by the Group, including:Ever-Long Securities Company Limited (ACM423),Ever-Long Capital Management Limited (BEC578),Ever-Long Research Limited (AFT530)
What is Ever-Long？
Ever-Long is a comprehensive financial services provider based in Hong Kong, regulated by the Securities and Futures Commission (SFC). It offers a range of brokerage services including trading in Hong Kong, U.S., and China A stocks, as well as Taiwan stocks. Additionally, Ever-Long provides securities margin trading, IPO/eIPO services, IPO margin financing, nominee services, and custodial services. Their offerings are supported through both traditional and online platforms, enhancing accessibility and efficiency for clients.
Pros and Cons of Ever-Long
Ever-Long is recognized for its compliance with regulatory standards enforced by the Securities and Futures Commission (SFC) of Hong Kong, providing a secure and reliable trading environment. The firm offers robust trading platforms and mobile applications that facilitate access to various markets, enhancing the trading experience for users at all levels. Additionally, it provides extensive educational resources that are particularly beneficial for enhancing trading skills and market understanding. However, Ever-Long falls short in providing detailed information regarding mutual funds and derivatives trading, and lacks specific details on margin interest rates and interests on uninvested cash, which could be a concern for more advanced traders seeking comprehensive trading options.
Is Ever-Long safe？
Ever-Long is a financial institution regulated by the Securities and Futures Commission (SFC) of Hong Kong, holding several licenses that ensure its compliance with financial regulations. It is licensed under the Securities Trading License (ACM423), Fund Management License (AFT530), and Investment Consulting License (BEC578). This regulatory framework ensures that Ever-Long operates under strict oversight, providing a level of safety to its clients by adhering to the necessary legal and operational standards set by the SFC. This comprehensive regulation helps safeguard investor funds and ensures that Ever-Long maintains high standards of corporate governance and risk management.
What are securities to trade with Ever-Long
Ever-Long Securities provides a range of trading services across various markets. The firm offers trading in Hong Kong stocks, U.S. stocks, and China A stocks via the Shanghai-Hong Kong and Shenzhen-Hong Kong Stock Connect platforms, as well as Taiwan stocks. Additionally, Ever-Long facilitates securities margin trading, IPO and eIPO subscriptions, and IPO margin financing. The brokerage also provides nominee and custodial services, supporting dividend and bonus share collections, among other corporate actions.
Ever-Long Accounts
Ever-Long provides a straightforward account opening process through three steps: completing an online application, submitting necessary documents, and assistance from dedicated staff. Clients have the option to use Ever-Longs online system for a more secure and efficient setup or can handle their inquiries and processes in person at their Hong Kong office or via customer service hotline.
Ever-Long Fees Review
Ever-Long charges a variety of fees primarily for its securities and nominee services, alongside specific charges for trading in Shanghai Shenzhen stocks and handling RMB products. Key fees include:
1. General Transactions:
- Basic Commission: 0.25% of gross consideration with a minimum charge of HK$/RMB 100.00.
- Stamp Duty: 0.1% of gross consideration, rounded up to the nearest dollar.
- CCASS Settlement Fee: 0.004% on gross consideration, with minimum HK$/RMB 3.00 and maximum HK$/RMB 100.00.
- SFC Transaction Levy and HKEX Trading Fee: 0.0027% and 0.00565% of gross consideration respectively.
2. Nominee and Depository Services:
- Physical Stock Withdrawal/Registration: HK$5.00 per broad lot or certificate, up to HK$200.00.
- Dividend Collection Fee: 0.50% of the cash dividend with a HK$/RMB 25.00 handling charge.
- Rights/Warrant Subscriptions: HK$0.80 CCASS fee per board lot plus HK$/RMB 25.00 handling charges.
3. Additional Services:
- Bonds Trading and Custodian Services: Fees are determined and agreed with the customer, with custodian services charged at 0.05% of nominal value per month, with a minimum of HK$100 monthly.
- IPO and Margin Financing: Specific fees include HK$/RMB 50.00 per transaction for eIPO applications and HK$/RMB 100.00 for IPO margin financing.
- Telegraph Transfer/Chats and Return Cheque Charges: HK$/RMB 100.00 per remittance, with additional bank charges for remittances and HK$/RMB 50.00 per transaction for returned cheques.
Ever-Long App Review
Ever-Long offers a mobile app service for iPhone and Android devices that provides real-time stock price quotes, featuring functionalities such as snap quote services, order queues, transaction logs, multiple analysis tools, and access to top ranking and market data. The service has a monthly fee of HK$288, which is waived for transactions exceeding HK$3 million. The app supports seamless online trading and account management, making it a useful tool for traders who need constant market access and comprehensive trading tools on the go.
Research and Eduation
Ever-Long provides an extensive array of educational resources focused on various investment products, including Exchange Traded Funds (ETFs), derivative warrants, inline warrants, Callable Bull/Bear Contracts (CBBC), bonds, structured products, derivatives, and options such as Weekly Hang Seng Index Options. Their educational offerings cover the mechanics and strategies associated with these products, aiming to enhance investor understanding and proficiency.
Customer Service
Ever-Long offers robust customer service with multiple contact points to address various client needs. Their main office is located at Room 1101-1102 & 1111-1112, 11/F, Wing On Centre, 111 Connaught Road Central, Sheung Wan, Hong Kong, with a general contact telephone number (852) 2815-3522. The same address serves for Corporate Finance inquiries, with a dedicated phone line (852) 2377-2269. Securities dealing customer services can be reached at (852) 2625-0777, and settlement-related queries at (852) 2850-7107. They also provide fax services at (852) 2581-0638 and email support through cs@everlong.com for general inquiries and settlement@everlong.com.hk for settlement issues. Their operations and additional details can be accessed via their website at www.everlong.com.
Conclusion
Ever-Long stands out for its regulated services across a broad range of financial products, focusing on stock trading and IPO services alongside comprehensive educational resources. However, the lack of specific information on certain fees, margin rates, and the absence of mutual funds might limit its appeal to more diverse traders or those looking for comprehensive investment options. The firm's strength lies in its robust regulatory framework and specialized services, making it a viable choice for traders focused on Asian and U.S. markets.
FAQs
Is Ever-Long safe to trade with？
Yes, Ever-Long is regulated by the SFC, providing a secure platform compliant with Hong Kong's financial regulations.
Is Ever-Long a good platform for beginners？
Yes, with extensive educational resources and a user-friendly platform, it is suitable for beginners.
Is Ever-Long good for investing/retirement？
It offers various services suitable for long-term investing, but the lack of mutual funds might limit some retirement-specific strategies.
Risk Warning
The information provided is based on WikiStock's expert evaluation of the brokerage's website data and is subject to change. Besides, online trading entails substantial risks, potentially leading to total loss of invested funds, so comprehending associated risks before engaging is crucial.
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