＜Research＞M Stanley: NetEase 'Naraka Bladepoint Mobile' Game Shoots Up Bestseller Charts Faster Than Expected

　　Naraka Bladepoint Mobile, a new handheld game released by NTES-S (09999.HK) -2.500 (-1.693%) Short selling $206.87M; Ratio 18.170% (NTES.US) , jumped to the No. 3 spot in the Apple app store a few hours after the launch yesterday (25 July). According to Morgan Stanley, the ranking was in line with the broker's base-case expectations, but the growth rate was faster than expected.

　　Based on the daily active users (DAU) of the game ranging from 5 to 10 million, and the monthly average revenue per user (ARPU) ranging from RMB50 to RMB100, the broker expected this game to generate a first-month grossing of RMB1 billion and a first-year grossing of RMB6 billion.

　　Related NewsJPM Reiterates NTES-S (09999.HK) as Industry's Top Pick for Faster Online Game Rev. Growth From 3Q

　　Morgan Stanley gave NetEase US shares a target price of US$100 and rated the stock Equal-weight.

　　(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2024-07-25 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)

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